LISTEN: Poole Town see cost of living crisis as a "golden opportunity"

Whilst the impact of the cost of living crisis is taking its toll on some non league football clubs, not everyone sees it that way.

Southern League Premier Division outfit, Poole Town FC, are looking to use the current economic climate to their advantage.

Chris Reeves, the club's chairman sees it as a "golden opportunity" with the club keen to capitalise on fans of bigger clubs who are seeking a cheaper option to watch live football.

Listen to what Mr Reeves had to say below...